Case Study - An ecommerce site and growth layer for a specialist product brand
Design and development, plus marketing and SEO, for an Australian brand selling large-scale worm farms and worm cast extract.
- Client
- Worms Downunder
- Year
- Service
- Web design, Web development, SEO, Marketing
Overview
Worms Downunder has a specialised product range and a customer journey that depends on both trust and education. The website needed to explain the offer clearly, support ecommerce conversion, and create a stronger base for ongoing marketing.
We approached the project as more than a store build. The goal was to create a cleaner product experience, then connect that site to SEO and marketing work so the business could keep compounding visibility over time.
Goals
- Improve the visual presentation of the brand and product range.
- Make product discovery and purchase paths easier to follow.
- Support ongoing growth through SEO and marketing.
What we did
- Web design
- Web development
- Ecommerce UX
- SEO support
- Marketing support
Outcome
The result is a site that feels clearer, more modern, and easier to buy from. Product pages work harder, the brand story lands faster, and the business has a stronger digital platform to support both search visibility and campaign traffic.
