Case Study - A growth system for paediatric therapy clinics
A full website rebuild, ongoing SEO, and marketing system that consistently attracts new families and supports clinic expansion.
- Client
- BillyLids Therapy
- Year
- Service
- Web design, Web development, SEO, Paid ads
Overview
BillyLids Therapy had just launched a new site that missed the mark for both families and clinicians. They wanted SEO, but the foundation was not strong enough to support it. We rebuilt the site from the ground up, then introduced a long-term growth plan that combined Local SEO with paid acquisition.
As the business scaled, we refined the lead system so new clinicians could get to a full calendar quickly, giving the team the confidence to expand into three clinics.
Goals
- Replace the underperforming website with a warm, professional experience.
- Clarify services for parents and carers looking for speech pathology or occupational therapy.
- Build a reliable lead system using SEO and paid channels.
What we did
- Website redesign
- Web development
- Local SEO
- Google Ads
- Facebook Ads
Outcome
BillyLids Therapy now has a clear, family-friendly website supported by a consistent marketing system. The clinic attracts steady enquiries through Local SEO and ads, enabling the team to pre-book new clinicians and expand to three locations with confidence.
We previously had a difficult experience with a developer and marketing agency who made big promises but did not understand allied health, which stalled the growth of our occupational therapy and speech pathology clinics. Partnering with David has been the complete opposite. We now attract new clients consistently through Facebook and Google Ads, as well as organically via Local SEO. This steady growth has given us the confidence to expand our team and open new clinics. David has been an exceptional partner who genuinely cares about our long-term success.
I've been extremely impressed with the quality of David's work. The new website captures who we are perfectly. It is warm, professional and truly reflects our child-centred approach to therapy. It is clear that David has taken the time to understand our values and the families we support. His attention to detail and genuine care for getting it right have made a huge difference to how BillyLids Therapy is represented online.
