Case Study - A local service website built to dominate local SEO and streamline bookings

Overview

Steam Clean Team is a local service business, so the website had to do a very specific job. It had to make the business look credible quickly, show the right services clearly, and give people a simple path to enquire or book.

We approached this as more than a website refresh. The goal was to build a stronger online presence that could support SEO, improve conversions, and drive long-term local growth. A major part of the strategy was building out suburb pages across Hobart, plus service-led location pages for major suburbs, so the business could compete aggressively in local search instead of relying on a few generic pages.

Goals

• Make the business feel more professional and easier to trust.
• Improve local visibility so more of the right people could find the business.
• Build suburb-focused pages that could dominate local SEO across Hobart.
• Turn the website into a stronger enquiry and booking channel.
• Support long-term growth with a clearer service structure and better online presence.

What we did

Outcome

The work created a stronger platform for growth. Over 12 months, the business grew revenue by 4x. The website and local SEO now generate a constant flow of enquiries, and the brand has built strong trust in-market with 359 5-star Google Business Profile reviews.

The SEO strategy was a major part of that result. By building a page for every suburb in Hobart, along with service-focused suburb pages for the major areas, the site was designed to capture a much wider spread of local search demand and strengthen Steam Clean Team's visibility suburb by suburb.

We also streamlined the booking process by integrating ServiceM8 into the website, so customers could book their clean online and have it flow directly into Tom's calendar. That meant the site was not just generating traffic and enquiries. It was helping operationalise bookings as well.