Case Study - A first digital presence built to turn word of mouth into online enquiries
Web design, website development, and social media setup for a business that had no digital presence and relied entirely on word of mouth.
- Client
- AllCaulk
- Year
- Service
- Web design, Web development, Social media setup
Overview
Before this project, AllCaulk relied entirely on word of mouth for new work. That had helped the business grow, but it also meant there was no clear way for new customers to discover the company online.
The brief was straightforward: create a proper digital presence so people could find AllCaulk online, understand what the business offered, and get in touch to request a quote. The website was built in 2015, with social media channels also set up to help improve visibility beyond referrals.
Goals
- Give the business its first real online presence.
- Create a second sales channel beyond word of mouth.
- Make it easier for potential clients to find AllCaulk online.
- Provide a clear path for enquiries and quote requests.
What we did
- Web design
- Web development
- Quote enquiry pathway
- Social media setup
- Online visibility foundation
Outcome
The finished website gave AllCaulk a digital presence where there had been none before. Instead of relying only on referrals, the business now had a way for people to discover it online, learn about its services, and make contact directly.
Combined with the new social media channels, the website helped open up another source of enquiries and quote requests. The project was not about polishing an existing online brand. It was about creating visibility from the ground up and giving the business a new way to win work.
